Brand Story
For locks, Huangding person in charge of Chen Youling have a strong faith, whenever talking about the topic on Huangding brand building in his eyes, always showing a strong attitude and courage. In 1998, a chance contact with the lock industry, he took the dream into a humble domestic industry, determined to create a national brand of China locks. From the development of retailers to agents from the agent to the project, solely from domestic to export from the product diversification, designed from the traditional to the trendy intelligent, from the field of locks to the hardware field, Huangding step by step, gradually lock break their places in some areas, such as lock lock cylinder with industry, has been leading step by step, and quietly polished the brand personality. At present, Huang Ding has more than 100 stores, spread throughout the country. Chen Youling is his creativity, imagination and leadership to overcome the unfavorable restrictions in the industry, the led Huangding show the world a brand from zero to establish a model for feats.
Long-term planning to recognize the situation and forge ahead
   Locks enterprises in China, almost no obvious lead in positioning and development of Huangding from deeper distant thinking. Small factories, small capacity, low market share is a common problem with the lock industry as a whole. As a high frequency of use, concern has less degrees of lock products, its industry concentration will be the biggest upgrade in the next few years.
   Huang Ding Industrial Park in 2010 inaugurates its brand the scale of development and modernization of production capacity, material control and laid a solid foundation for our customers and consumers to convey confidence in the long-term development of brands.
Implementation strategy to nurture talent
    World affairs, follow no issue for the excited then whom may not be difficult. Large-scale production and cost control, effectively reducing the price of the product, to enhance cost-effective to develop technology to market ahead of other counterparts such as occupation. It is the technology leader, the price of wisdom and experience of leading brand building, honed in years of competition in the market.
Train distributors, engineering channels and consumer brand loyalty, Huangding the idea is to expand production capacity, improve the sales channels and customer service, strengthen brand building, the implementation of talent strategy.
    Talent is the most valuable corporate productivity and competitiveness, lock industry professionals are particularly scarce. Scarce on the needs of independent training, the training is to enlarge the talent this productivity is the most effective means to ensure Huangding sustainable development.
Firm conviction to determine the advantages
    Time coordinates of an extension of it for a reason and the pursuit of wisdom shiny platform to a broad and thorough, that moment may not be forced too many creative discovery, because he has a more profound expression. The lock industry, the same phenomenon is more serious, and this trend is strengthened, despite the various lock manufacturers hall are decorated strengths and weaknesses, but sold to customers at home are very different. Tough R & D, there is no brand connotation accumulation, which doomed the industry, impetuous and bravado. Huang Ding have locks laboratory technology research and development, product design can be said to walk in front of peers, provides a powerful technical support for the promotion of branded products.
    Determination, confidence, Huang Ding relying on the wisdom and ability of people for generation after generation of Huang Ding Huang Ding unprecedented vitality. Win in innovation, commitment, and financial technology into the product, which is the key to Huang Ding had become the industry leading brands of lock hardware market competition, create their own dynasty.